No other brand has a more distinguished history and stronger connection with sport than adidas. It is our mission to be the best sports brand in the world. Everything we do is rooted in sport. This is what “The Badge of Sport” stands for as a brand mark. It is the sharp end of our spear, seen on innovative products, as well as with the world’s best athletes, teams and events.
ADIDAS SPORT PERFORMANCE
adidas Sport Performance is mainly targeting competitive sports. The division’s focus is primarily on innovation and technology. Target consumers range from sports participants at the highest level to those inspired by sport. Everything at adidas reflects the spirit of our founder Adi Dassler. His main objective back in those days already was to make athletes better, with innovation at the heart of all adidas Sport Performance products. To underline our credibility as the multi-sport specialist and leverage brand strength, there is hardly any category that we don’t produce products for. adidas is everywhere where the best meet the best, such as the FIFA World Cup or the Olympic Games, but also everywhere else around the globe where sports are simply played, watched, enjoyed and celebrated.
However, we are not just designing products for all kinds of sports. We are designing products for athletes. Athletes always strive for their personal best. Athletes find inspiration in sports no matter what they do. We help them to achieve their peak performance by making them faster, stronger, smarter and cooler.
No matter how serious you are about sports – a sporting lifestyle does not end in the locker room. This is why we have adidas Originals, our sub-brand that brings our iconic DNA from the courts to the streets. For well over a decade, it has been celebrating originality in a globally trendsetting way and, as the first brand leveraging its sports assets in the lifestyle area, it is regarded as a legitimate sports lifestyle brand. To ensure sustainable success, adidas Originals has to keep up to date with and set trends as well as remain committed to serving consumer groups who are constantly looking for more options to express their individuality.
Teens and ‘digital natives’ live for the now. They are ready to go, discover their own way and style and NEO is all about their lives. The adidas NEO label is the sports fashion lifestyle label enabling teens to live their style. NEO is all about being open and engaged with teenage consumers, letting them enjoy experiences that only NEO can provide – this could be styling an outfit for Selena Gomez or being a part of the NEO collection created especially for the New York Fashion Week.
NIKE, Inc. is committed to high standards of consumer and environmental safety for all of our products. Nike’s Restricted Substance List (RSL), established in 2001, is a list of chemicals banned or restricted in our products. We update and review the list as new alternatives become available, new regulations are passed and Nike’s corporate commitments expand. Our RSL chemical standards meet or exceed regulatory and legislative requirements from around the world and include substances that we have voluntarily restricted from products. Our suppliers must comply with these restrictions; any material that fails its RSL test is considered defective and prevented from entering production.
In addition, Nike works with the industry to address human and environmental exposure further up the value chain, including through the Zero Discharge of Hazardous Chemicals Foundation (ZDHC), which has developed a Manufacturing Restricted Substances List (MRSL) for facilities that process textile materials. NIKE, Inc. has adopted the ZDHC’s MSRL in its supply chain and provides information and training to vendors and suppliers about sourcing, use and discharge of chemicals.
Nike has come a long way since it was founded in 1972 on a handshake between an athlete (Phil Knight) and a track coach (Bill Bowerman). Since the early years we have applied many learnings in developing and operating a complex global supply chain. And we’re proud of the important role we can play in helping create an environment of collaboration and transparency. We now harness the power of innovation to create opportunities and lead by example in setting sustainability and social goals. While we’ve made significant progress and continue to push ourselves and our industry to do better, we know that some questions still arise about how we work.
As a global company, our impact is greater than just what happens inside our doors. The majority of Nike’s environmental impact – before products get to the consumer – occurs in the supply chain. The most significant impacts are associated with the materials used in our products – we know that about 60% of the environmental impact in a pair of Nike shoes is in the materials used to make it. To address this, we are focused on our reduction targets in carbon and water – specifically in dyeing and finishing of fabric for apparel and footwear. We also continue to pioneer new ways to manufacture our products and seek materials innovations that enable us to use only what is needed to create the lightest, best-performing products for athletes.